Influence of Construction Professionals’ Promotional Services on Quackery Practices

Nuruddeen Usman, Gambo Ibrahim, Bala Habu Garki

Abstract


Construction product is expected to last for long years and to give both human and non-human comfort; but quackery practice in construction industry poses so many health risks to the nation and nation’s economy from construction collapse. This research assessed the influence of construction professionals’ promotional services on quackery practices in Jigawa State. Quantitative design was adopted as the research design with questionnaire as research instrument for collecting the primary data. The findings revealed that: There is a presence of quacks (non-professionals) in the construction profession with their dilapidated activities (ridiculous practice of misinforming clients; bias in selection of executing team; and insufficient knowledge; and Orthodox way of execution during construction); Architects, Project Managers, Construction Managers, Quantity Surveyors promote their services in the industry with high practice; professionals’ promotion has an effect on quackery practices reducing the menace of the quacks action on the health of the nation and enabling ground for safe practice; as some of appropriate media of professional promotion include: Internet promotion (website ads, online studies), Social media promotion (interactivity on online social mediums), Search advertising (search engine optimization), Billboard promotion, Television/Radio media, and Flyers; and finally, there was positive and significant relationship between the professionals’ promotional services and quackery practices in Jigawa State. The research further, recommends that: construction professionals should promote their services and connect their clients (customers) based on trust, for instance, firms can post the icons of the social media sites on their main website, or by giving some special deals to customers who become their fans or followers.


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