Impact of Radio Broadcasting on the 2023 Nigerian General Elections: A Case Study of Bauchi Radio Corporation (BRC)

Aishatu Adamu Aliyu, Ibrahim Umar, Shuaibu Aliyu

Abstract


This study evaluated the impact of radio broadcasting on the 2023 Nigerian general elections. It determines the role of media (Radio) in political awareness. The main objective of the study was to examine the impact of BRC on the 2023 general elections in Bauchi state and in the country at large. It also examines the reason for the perceived low political participation in state and national politics. It has attempted to trace several negative factors like low levels of awareness and tribalism in the body polity. Relevant data were collected for this work, both primary and secondary data. A descriptive survey method was used for the study. The total population of the study area stood at 493,780 according to the 2006 census and constituted a sample size of 150. The researchers adopted the survey method using a simple random sampling technique. The collected data were analyzed using descriptive statistics on Statistical Package for Social Sciences (SPSS). The findings revealed that there was sufficient usage of radio sets among the people and this impacted positively on political awareness, especially in the 2023 general elections. Government monopoly on the ownership and control of the mass media was found to be a hindrance to national progress. The researchers recommended that continuous dialogue and the use of local dialect as a means of political awareness remains paramount as well and people’s direct participation in the radio programming is the best mechanism for achieving optimum political information desired to reach and mobilize the people.


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